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We All have Something That makes Us Fly


After one of the worst years in aviation history, in a sign that airlines are now looking eagerly at an upturn in their fortunes, British Airways has launched a new advertising campaign, putting its people and customers at the centre of the story about its return to the skies.


“You make us fly”, the first TV advert since “A love letter to Britain” to mark airline’s centenary in 2019, was shared first with its colleagues and then on the airline’s social media channels. The 60 second ad will air for the first time on TV on Friday May 7 around Gogglebox, followed by Premier League football matches and F1 being shown live on Sky Sports over the weekend.


The campaign features the airline’s own people, all of whom volunteered to feature in the advert that has been designed to have an uplifting feeling and remind customers that they are at the heart of British Airways. The ad showcases the airline’s staff proudly making their way back to work with a very British sense of urgency, to do what they love most, caring for customers.

Sean Doyle, British Airways’ Chairman and CEO, said: "There is a sense of huge anticipation from colleagues across the airline who are preparing to return to work after a very difficult year. The story illustrates the pride that our people tell me they’re feeling at the thought of seeing our planes in the sky once again and having the opportunity to welcome and serve our customers, to reunite them with their friends and relatives. The excitement is palpable.”


Helen Wetton, British Airways’ 777 Captain and the first colleague to feature in the advert, said: “I am tremendously proud to have been involved in creating this advert with British Airways. I played my own role as a female Captain who springs out of bed and races to get to work. I am so excited to get back to doing what I love and flying our customers around the world again, when the time is right.” Jules Chalkley, Ogilvy UK’s Chief Executive Creative Director said: “The creative platform was inspired by the very people who make British Airways a world class brand; the pilots, the cabin crew, the engineers, the ground team – everyone.


Our creative tells the